About The Summit
Over the past eight years the Summit has grown to become the premier interactive marketing event in the Midwest, attracting professionals from all disciplines of design, media, promotions, content development, product development, publishing, marketing, usability and experience design. If interactive marketing is part of your job, this is the place to be.
Check back here this winter for more information on our plans for the 2009 Summit.
2008 Recap
MIMA Summit 2008: Sound bites
*The Video files are big to offer you the best post-Summit experience. We recommend you utilize your browser's "Save Target As..." feature to download the videos. The podcasts are much smaller if you just can't wait.
Morning Keynote Speaker: Rebecca Lieb, Editorial consultant and former Editor-in-Chief for the ClickZ Network
Video Podcast
Navigating Legal Landmines in the Digital Field
Video Podcast
Starting from Scratch: Effectively Using Kittens for Optimization and Usability
Video Podcast
The Changing Face of Email
Video Podcast
Search Marketing Within the Digital Marketing Ecosystem
Video Podcast
Navigating Legal Landmines in the Digital Field
Video Podcast
How to be a User Experience Team of One
Video Podcast
Marketing Mix Challenge
Video Podcast
Making a customer connection (in 140 characters or less)
Video Podcast
Mobile...2009 and Beyond
Video Podcast
Corporate Blogger: Angel or Demon?
Podcast
iTV is Here, There & Everywhere
Video Podcast
Alternate Reality Games: The Future of Marketing
Video Podcast
Schematic: Olympics Case Study
Podcast
Caring Bridge: Non-profit case Study
Video Podcast
Election Case Study
Video Podcast
Happy hour with Rhett McLaughlin and Link Neal
Video Podcast
Testimonials
Jim Quinn
Larkin Hoffman Law Firm
"This business is new every moment of every day. The Summit is filled with dynamic people who provide insight into the objectives, strategies, methods, and technology that drive online marketing and e-commerce. It's a great way for us to identify issues and opportunities for our clients. And... Its always a very fun day."
Lee Odden
CEO TopRank Online Marketing
"The MIMA Summit is "the" interactive marketing event in the Twin Cities, offering loads of interesting topics and one-of-a-kind networking with the most interesting geeks, client-side marketers and agency types you'll find anywhere."
Andrew Eklund
CEO Ciceron
"A real event for real people who do real interactive strategies that work. It's a sort of no-hype reality check that you can't get anywhere else. With good speakers and happy hours."
Jennifer Alstad
President bswing
"The MIMA Summit has improved every year since its inception. Since last year was great, I'm sure this year will be exceptional. It is a fantastic opportunity to learn, to network, and to be inspired."
Jim Cuene
Director of Interactive ServicesGeneral Mills
"The MIMA Summit is the most valuable event on the calendar for interactive marketing pros in the Midwest. Great content, and a fantastic opportunity to meet some of the smartest marketers in the business. It's the one event I make a point of being at each year."
Scott A Pederson
Director of Interactive Marketing UnitedHealthcare
"My interactive marketing team has benefited greatly from the information and insights gained from attending the Summit. The caliber of the programming, the "deep dive" focus of the tracks, the sharing of ideas and best practices with others who are passionate about this space, is simply energizing. The MiMA Summit has become the preeminent interactive marketing event of the year. Period."
Robin Carpenter
Managing Partner Evantage Consulting
"There's an amazing number of interactive marketing thought leaders in the Twin Cities, and the MIMA Summit is the forum to learn and share. There's simply no better forum in the Midwest to connect with so many Interactive Marketing leaders."
Laurence Bricker
Chief Experience Officer Popular Front
"MIMA has provided a much needed meeting place for people and ideas in our emerging online advertising community. It is always informative and extremely fun to gather with peers at MIMA events. I look forward to them."
Rachel Marret
SVP, Deputy General Manager MRM Worldwide
"The MIMA Summit offers a great mix of actionable learning and invaluable networking. It just keeps getting better."
Emily Eaton
Principal EatonGolden
"The MIMA Summit is the one annual conference that we send our entire staff to. I've never missed one, and I'm never disappointed."
Jason Reynolds
Executive Creative Dir. & Dir. of Experience Design
RMG Connect
"The Summit is easily the best local event for us. Every Summit provides great insights to the work (and associated challenges) that is going on. It's also the most fun — connecting with peers, colleagues, and competitors — always a great learning and networking experience."
About MIMA
Founded in 1998, the Minnesota Interactive Marketing Association (MIMA) is a networking and professional development forum for interactive marketing professionals.
At MIMA, we connect, educate and partner with our members and guests to elevate the quality of interactive marketing practiced here and around the country. Our salons, seminars and annual Summit showcase speakers and topics that not only have practical relevance for our daily work, but also inspire and motivate on a higher level.
That said, we're not your average, gotta-have-something-on-my-resume club. We keep it real with events that challenge the status quo. We bring the interactive community together over issues that matter.
