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We've been around the block. MIMA is the oldest interactive marketing association in the country. Our goal is to provide content that is pertinent, valuable, and insightful to the community and help our members inspire and connect.


 MIMA is run by volunteers, including an all-volunteer Board of Directors that help set the course for the organization.


MIMA November Event: The Art + Science of Content Strategy

By: Gina Micek
At MIMA’s November event  Brad Spychalski, who leads Retail West and Midwest for Pinterest’s Creative & Brand Strategy team, presented a snapshot of what is usually a four hour course on Pinterest’s interactive Workbench.
Beginning with a Nike campaign ad portraying a woman running a marathon in

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MIMA’s October Coffee & Case Studies Recap

By: Gina Micek
MIMA’s October Coffee & Case Studies took place Wednesday 26th, 2016 at Antenna. 
Preston Kelly VP Creative Director, Peter Tressel, presented Case Study 1: “Humanizing Healthcare” The team was recognized as a Webby Award Finalist in 2015 for their work constructing a user friendly information portal for

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Summit Speaker Spotlight: Jeff Sauer on Competitive Analysis for Marketing Budgets

If you’ve ever tried to get a marketing budget or project approved, you’ve probably experienced some challenges and pushback from your CFO when it comes to pioneering new channels or tools. Seasoned marketing and analytics pro Jeff Sauer has learned the fastest path to an approval is to bring

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MIMA Summit to Help Digital Marketers Connect Data, Content & Design

15th Annual Summit takes place Wednesday, Oct. 19 at the Hilton in downtown Minneapolis
MINNEAPOLIS – October 11, 2016 – Area digital marketers will focus on the intersection of data, content and design when the Minnesota Interactive Marketing Association (MIMA) Summit returns to the Minneapolis Hilton on Wednesday, Oct. 19.

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Storyscaping: The Power of Stories Lived Versus Stories Told

It’s not often that a speaker walks the MIMA stage clutching an American Girl Doll, but for Wednesday’s presenter Darren (Daz) McColl, it was the perfect analogy for the changing relationship between consumer and branded content. Today’s consumer doesn’t want to be told a story, they want to become part of

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Summit Session Highlight: GoKart Labs

Summit Session Highlight: GoKart Labs

Note: This year’s Summit will include an interactive session with the team from GoKart Labs. Participants will be invited to share their thoughts on how MIMA can do more for the Twin Cities community while also getting to see GoKart’s agile process at

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Minnesota Interactive Marketing Association

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