2008 MIMA Summit: Feed

Rebecca Lieb has held executive marketing and communications positions at strategic e-services consultancies, including Siegel & Gale, and has worked in the same capacity for global entertainment and media companies including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's RTL Television. As a journalist, she's written on media for numerous publications, including The New York Times and The Wall Street Journal. She spent five years as Variety's Berlin-based German/Eastern European bureau chief. Until recently, Rebecca was taught at New York University's Center for Publishing, where she also served on the Electronic Publishing Advisory Group. Rebecca is an editorial consultant to the ClickZ Network, after serving as its editor-in-chief for over seven years.

Ze Frank (pronounced "Zay") brings audiences an experience they will never forget, a truly entertaining and yet insightful look at how technology and creativity intersect, especially in web design, marketing and new forms of media. He has become a staple at such annual technology events as Pop!Tech and the TED Conference. Ze has unique experience doing new media design and marketing for important customers, helping them understand viral marketing and the contagious media in which it takes place, and to think about creative development in general. He spent two months in 2004 as Artist in Residence at MSN, helping them develop strategies for creating online community spaces—his specialty. Other clients include Leap Productions, National Geographic, Absolut vodka, Lotto and Bennington College. He teaches a graduate course on The Creative Act at New York University.

Leah Buley is an experience designer at Adaptive Path. She enjoys making products that are useful, intuitive, and delightful—and has a related passion for the tools and methodologies that make that possible. Leah has worked with organizations in a variety of industries, including finance, law, medical services, social networking, mobile, and non-profit. Before Adaptive Path, Leah was a user interface designer for Barclays Global Investors, where she was a proud user experience team of one.

Jason is a senior optimization manager at ZAAZ, one of the world's largest and most recognized strategic web analytics consulting firms. With more than 10 years of web marketing, analytics and optimization experience, Jason strategically manages Optimization and Behavioral Targeting programs for ZAAZ clients such as Ford, Microsoft, Dell and Alaska Airlines. Prior to ZAAZ, Jason built the analytics and optimization programs for eFax.com. Jason has spoken at eMetrics and Omniture summit conferences. He blogs on Optimization and Behavioral Targeting at blogs.zaaz.com.

With six years of online experience, and seven years of mobile-marketing experience at Buongiorno (formerly known as Flytxt prior to acquisition), Greg is one of the most experienced mobile marketers in the US. He has been a key advisor to Cingular (and now AT&T) for the past four years on their key mobile marketing projects, including American Idol. Before coming to the US, Greg was Flytxt's Client Services Director in the UK, and oversaw a client services team working on clients ranging from Pepsi to T-Mobile.

As the co-founder and CEO, Brent focuses on charting the overall corporate strategy and extending Cellfire's leadership in the mobile space. Brent loves to save money but was always forgetting his coupons. That thought sparked Cellfire, the first ever mobile application that allows people to use coupons and discounts from their favorite stores and restaurants. Prior to founding Cellfire, Brent was at Menlo Ventures where he was responsible for generating many new investments including KeyEye, Invidi, Centrality, MailFrontier, newScale, and Entone.

Campbell is Google's industry marketing manager for the Google Content Network and Ad Exchange. He served as a member of the executive management team for the DoubleClick Ad Exchange, guiding the business from pre-launch planning through market introduction and ongoing operations. Prior to joining Google, he built and headed the marketing group at b-to-b and b-to-c services provider SeamlessWeb. Campbell has presented on marketing strategy and tactics at various events with OMMA, the DMA, and ad:tech, among others. Campbell likes music and peanut butter. A lot.

Kevin has been an acknowledged search engine marketing expert since 1995. Kevin's years of SEM expertise provide the foundation for Didit's proprietary Maestro search campaign technology. Kevin's "Paid Search Strategies" column for ClickZ is read by thousands, and his book, "The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy" has been widely praised. A founding board member of SEMPO, and its first elected Chairman, Kevin is also active on DMA and IAB Committees. Kevin lectures at leading industry conferences plus: NYU, Columbia, Fordham and Pace Universities.

Valeria's ConversationAgent.com is recognized among the world's top online marketing blogs. Valeria is a Fast Company expert blogger and a contributor to Marketing Profs Daily Fix and Marketing 2.0. She is a co-author of "The Age of Conversation," a groundbreaking eBook collaboration by 103 of today's top marketing writers. Valeria is a frequent speaker on branding, integrating marketing and social media to serve business strategy, and customer conversations as the new marketing. She publishes in both English and Italian.

Rhett&Link are a North Carolina comedy duo who have developed an international following through their collection of over 150 web videos. Rhett&Link's music videos, non-scripted reality videos, and sketches have been seen over 8 million times. Rhett&Link are well known for their original music and they have written over 50 songs and made internet videos for Hummer, Cadillac, Baby Ruth, and Alka-Seltzer. Rhett&Link operate RhettandLinKreations out of a basement in an undisclosed location in Lillington, NC.

Sona is the founder of CaringBridge, having created the first CaringBridge website in 1997, during a friends' high-risk pregnancy. With extensive experience in the information technology industry, Sona's vision was to build upon that formative and deeply personal experience — combining the capabilities of technology with the personal needs of people facing a crisis. In the years since, Sona and CaringBridge have become widely known for the creation and implementation of Compassion Technology™ that facilitates personal and convenient communication for individuals receiving care.

Mitchell Oscar currently holds the position of executive vice president, Televisual Applications, a newly created position at MPG, a division of Havas global marketing services company, focusing on the development and deployment of new video applications as they traverse digital television, broadband and wireless platforms. Prior to joining MPG, Mitch was EVP, Carat Digital, and held the position of SVP/Director of Media Futures at Universal McCann. Since 1991, Mitch has been president of HocusFocus, a media and marketing consultancy whose primary focus is interactive television and television distribution technologies.

Jim, a shareholder with Larkin Hoffman's Intellectual Property, Technology and Internet group, counsels both large publicly traded companies and privately held businesses. He has worked on all aspects of e-commerce infrastructure arrangements and is skilled in obtaining clearance for content and marks. Jim has extensive experience in the areas of trademarks and service marks, copyright, trade secret protection, licensing, e-commerce and computer and Internet law. He's recognized as a "Super Lawyer" by Minnesota Law & Politics magazine.

Jamie Schissler is the director of global email operations at Avenue A | Razorfish, one of today's largest and leading interactive agencies, and brings extensive experience in eCRM, email strategy, and operations. He has developed successful communication, sales promotion, and data strategies for leading brands such as Visa, T. Rowe Price, Shutterfly, 3M, Schering-Plough, and Miller. Jamie has held senior positions with various interactive marketing agencies, Email Service Providers (ESP), and CRM firms, and is a frequent speaker and writer on eCRM and email topics.

Brian joined Zappos.com in 2003 and is responsible for Zappos.com's brand marketing and creative vision. Brian focuses on ensuring anything that has an approval stamp in it truly supports the Zappos.com value proposition and is always "Zappos-like." Prior to joining Zappos.com, Brian worked at Foote, Cone & Belding as Media Planner where he worked on the Dockers account. Before Foote Cone & Belding, Brian served as Media Planner at J. Walter Thompson where he helped launch Tanqueray Ten gin. Brian is currently mastering the hard level on Guitar Hero, loves 80's hair metal rock and has met Gary Coleman and John Stamos twice each. He lives with his two cats named Valentine and Ender after his favorite set of books, Enders Game, and his childhood stuffed animal bunny that has gone unwashed for 30 years.