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7:30 - 8:15 a.m. |
Registration & Continental Breakfast |
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8:15 - 8:30 a.m. |
Welcome by Matt Wilson, MIMA president |
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8:30 - 9:30 a.m. |
Morning Keynote Speaker: Rebecca Lieb, Editorial consultant and former Editor-in-Chief for the ClickZ Network |
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9:45 - 10:45 a.m. |
Breakout sessions: Deep Dive Discussion Series |
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11:00 - 12:00 p.m. |
Breakout sessions: Tactical Approach Series |
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12:15 - 1:00 p.m. |
Lunch |
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1:00 - 2:00 p.m. |
Afternoon Keynote Speaker: Ze Frank, Online performance artist, humorist and composer |
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2:15 - 3:15 p.m. |
Breakout sessions: "What's Now and Next" Series |
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3:30 - 4:30 p.m. |
Breakout sessions: Case Study Series |
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4:30 - 7:30 p.m. |
Happy hour with Rhett McLaughlin and Link Neal |
Morning Keynote Presentation: Rebecca Lieb
The Decline of Advertising & the Creative Renaissance
Ever wonder why digital agencies are so rarely called "advertising" agencies? With increased consumer adoption of digital media and the subsequent decline of traditional media consumption, advertising models are shifting toward marketing models. This presents new challenges — and great opportunities — to digital marketers. Where are the opportunities to embrace, and the pitfalls to avoid? Where and how will you fit in this Brave New Digital World?
Afternoon Keynote Presentation: Ze Frank
What Conversation?
The web has ushered in a marvelously social era. Audiences can talk to brands, brands can talk to audiences: finally we can have that long, deep, heart to heart chat we've been meaning to have for years. But what do these conversations look like? Review technologies, comments and participatory platforms of all kinds have facilitated the audience voice, but in what ways can brands talk back? What is the actual value of participation if so much of it is below what is expected? And do we need to learn a new language each time a new social platform emerges? Ze Frank will attempt to avoid some of these difficult and important questions as he talks about his experiences creating online environments in which participants gather, create, collaborate and play, including zefrank.com, "the show with zefrank" and colorwars2008. It will be your job to keep him on track.
